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Marknadsföring är inte enkelt, det vet vi alla som arbetar med försäljning. I dagens avsnitt pratar vi om marknadsföring och signeringar. Slutsatsen är att om bokhandel, författare och förlag hjälps åt på sina plattformar, så blir resultatet det bästa. Mer synlighet och troligtvis mer försäljning. Win-win för alla!

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Kapitel 43 - Konsten av marknadsföra

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